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Ten years ago, there was a legitimate question of whether the Internet had a role to play in political campaigns. That question has been decided. The Internet is here. Nearly 80% of Americans use email. Over half of US homes have broadband connections and wireless access is common and growing. As for political campaigns, the Internet has been accepted. Asking if a campaign uses email is now nearly as absurd as asking if they use the telephone. The question is not if they're using the Internet, but what elements are they using, how much do they use it, and what's working for them? During the 20
Presentations should always be tailored to your audience. Your knowledge of the audience to which you will speak is an important factor in the success of your presentations. When you understand your audience, their existing knowledge of your topic, and their desires, you can present from their point of view and give examples that relate to their interests. Audiences respond more favorably to presentations they believe are designed for them.
When preparing a presentation, you first need to do an audience analysis by working through the fol
I canít e-mail my love. I canít fax you my heart. I canít see your face in cyberspace. I donít know where to start.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didnít even include it under the media chapter, but relegated it to the leadoff item unde
Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.
Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.
Campaigns & Elections reported that Cathy
Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign. Early data management technology generally consisted of an alphabetized set of index cards. Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility. Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon
In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.
However, 2004 also saw the emergence of a powerful new set of web-based tools that I have come to call Distributed Campaigning. While these second-generation Internet tools could eventually prove even more valuable than on-line fundraising, they also have the potential to inflict serious damage to a campaign.