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As we approach yet another Election Day, all politically-minded eyes are focused on this year’s big races. There are a small number of people, though, who have already begun to look beyond Election Day: next year’s candidates. For them, while this year’s campaigns are important, the most important campaign, their own, is just beginning.
Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, “When should I start my campaign?” The best answer anyone can gi
The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.
Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.
For any campaign, the three key jobs that must be fulfilled are
There are many, many reasons. Some of the principal reasons relate to this basic fact: The function of opposition research is to help your campaign communicate how and why you'd be the best candidate the voters could choose to seize the opportunities and solve the problems that confront your jurisdiction.
When done wrong, opposition research can cause your campaign headaches, including fatal headaches. Done right, though, opposition research will be a major contributing factor in your victory.
In 1995, candidate Lamar Alexander announced he was entering the presidential race not at a rally or a press conference, but on the Internet. This action is credited as the beginning of a whole new world of political campaigning. The Jesse Ventura Minnesota gubernatorial campaign of 1998 conquered that world, because Ventura could not have been elected Governor without the Internet.
Now, no candidate can even think of getting elected without a webpage. The question no longer is who has a website, but whose
Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded. Money isn't everything when you run for office -- issues count, name recognition is a major bonus, volunteer manpower is important - but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.
There are ways, however, that under-funded candidates can use to get their message out, to persuade voters and raise their profile. Much lik
Political campaigns can be tense and stressful. There is so much to do and often not enough time to do it. If you are a candidate or campaign manager, you should not be without a button maker machine. These machines will help you with some of the most critical areas of your campaign - getting the word out, addressing issues, and rallying support. Not only will buttons help acknowledge the issues and rally support, they will do it inexpensively and that is a word that any campaign manager likes to hear.
Mass mailings and phone campaigns take time and money. Postal rates continue to go u