Voted Best Web-Based Political Campaign Software 2 Years Running
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BackOffice
Campaign Management Software
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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
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VoterManager
Voter Database Software
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FundRaiser
Raise Online Donations
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SiteBuilder
Affordable Campaign Websites
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SiteBuilder makes it easy to make a professional-looking website, with streaming video, signup forms, blogs, and much more. More >>
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CompleteGov
Constituent Management
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Track your constituents, manage requests, check project status and send out information. More >>
CampaignGuide
Online Advertising
Karen A.B. Jagoda
The two most common elements of an online campaign tend to be e-mail and a Web site with rich media and plenty of interactivity. The third and least developed leg of an online political campaign is online advertising. This article will answer questions about political online advertising strategies and explore how online advertising can target highly desirable audiences during parts of the day that are otherwise impossible to buy or prohibitively expensive. These “day parts” are subsections of the broadcasting day, used to determine the cost of advertising on a radio or television pr
Not All Elections End on Election Day
Jim L. Burdge
As campaign consultants we must offer our clients more than just the usual fare of voter targeting, issue research, polling, message crafting, and all the nuts and bolts of campaigning.
We must be aware of the election laws and the procedures used by local election officials to conduct the elections and enforce these laws. In close elections, the consultant must be ever vigilant for anomalies and obvious changes in voter patterns on a precinct-by-precinct basis.
A case in point is a recent elect
Winning Young Voters: Part I
Rock The Vote
The question of “how to talk to young voters” is not that different than how to talk to voters in general: talk to them about your plans to tackle the issues they care about, what you’ll do for them and their communities if elected, and ask for their votes.
However, young adults do view issues, politics, and life a little differently than their parents. here are some tips for how to relate:
Rock the Vote’s most recent poll of 18-29 year olds(37) found that the issues young voters most want the next president to address are jobs and
Ol’ Dogs of Politics Versus New Technology
Art Murray
In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not. You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle
The truism for the 21st Century may well be “the candidate having the best campaign plan, the money to implement it, and the most current technology, will win every election.”
In other words, waging the battle of a c
Howard Dean's Screaming TV Blunder
Gail Hogan
In many Presidential campaigns, there is one major blunder that is hammered home by the media, and that incident often ends that person’s presidential bid. Some classics: Governor Dukakis wearing a helmet and riding the tank; Senator Muskie crying at a news conference after a newspaper printed derogatory statements about his wife, and the classic, Senator Gary Hart and his playboy antics on that aptly named boat, “The Monkey Business.” This year it was the Howard Dean Iowa pep rally, now dubbed the “I Have a Scream” speech.
Whether you believe Howard Dean
FEC Reporting Made Easy (or at least easier), Part I
Benjamin A. Katz
Filing campaign statements with the Federal Election Commission (FEC) or any government agency can be a nerve racking and mentally exhausting experience. Having to itemize nearly every transaction, complete complicated forms and follow obscure rules make reporting a challenging job.
The frequency of reports, rapid turnaround required during election season and requirement for exact reporting makes campaign reporting scary for even the most seasoned professional accountant.
With all of that said, after working for years with many clients, we have come up