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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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Featured Articles From Our

CampaignGuide
 

Using Buttons and Badges Effectively in a Political Campaign

Greg Allison

Political campaigns can be tense and stressful. There is so much to do and often not enough time to do it. If you are a candidate or campaign manager, you should not be without a button maker machine. These machines will help you with some of the most critical areas of your campaign - getting the word out, addressing issues, and rallying support. Not only will buttons help acknowledge the issues and rally support, they will do it inexpensively and that is a word that any campaign manager likes to hear.

Mass mailings and phone campaigns take time and money. Postal rates continue to go u

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Focusing Your Campaign through Polling & Focus Groups

Paul M. Fallon



When every fledgling campaign comes into existence, it soon realizes two important things.  First, the opposing campaign is not the only competition it faces, and second, that having the best qualified candidate doesnt guarantee success.  The primary reasons for both phenomena are essentially the same:  it is getting more difficult to reach people.    As a result, sometimes the campaign that wins isnt always the one with the best candidate, but is the one with the best message and strategy for communicating it!  

Precious dollars,

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Give Your Volunteers the Tools They Need

Alex Gorman



Picture your volunteer walking through a neighborhood in your district. He's going door-to-door for you, telling people about your campaign, trying to turn them into supporters. Are you preparing that volunteer to get the job done? Does he know anything about the people who live in that next house or is he just knocking on the door and hoping for the best?

Now picture him with a simple clip board, on it are only the addresses of registered voters you want to target. He's coming to 24 Maple Street and knows that Janet Smith lives here. He knows she's 53 and isn't registered to

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Political Campaign Fundraising

Benjamin A. Katz
Mark Rackers

First, the obvious:  running a successful campaign is expensive.  The legitimacy of a candidate is directly proportional to the size of his coffers.  If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle, and end of your campaign.  And at every stage in between.  

However, as most of us learn from our parents at a very young age, asking for money is not as easy as it sounds.  When designing a fundraising strategy, a candidate must consider 1) who to ask, 2) who should be asking, and 3

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The Three Best Ways for Under-Funded Candidates to Get Their Message Out



Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded.  Money isn't everything when you run for office -- issues count, name recognition is a major bonus, volunteer manpower is important - but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.

There are ways, however, that under-funded candidates can use to get their message out, to persuade voters and raise their profile.  Much lik

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Campaign 2.0: Upgrading your Campaign

Benjamin A. Katz

Web 2.0 is a term that gets thrown around a lot. It refers to many different aspects of new technology, although it isnít always clear which pieces of technology are and arenít Web 2.0. In fact, if you have a conversation with different technology advocates, youíll probably get competing definitions and applications.

Basically, Web 2.0 is the idea that the internet can be used to empower people, paired with new technology that allows for more rapid development and faster applications. It allows you to provide tools so that people can develop their own content and make their own connect

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