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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

CampaignContribution Raise Online Donations
 
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Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Fine Tuning your Presentation

Randall P. Whatley


How to prepare introductions

Often the hardest part of making a presentation is getting started. Once you begin, adrenaline kicks in, you become excited talking about your topic, and you find that the experience is actually enjoyable. Following are five easy ways to begin a presentation.
* Tell a story
* Establish a common bond with the audience
* Directly address your subject
* Illustrate a point
* Use humor Beyond serving to jump-start your presentation, introductions hav

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Making Your Speech Count

Randall P. Whatley

Pointers for Making a Great Presentation! 

Studies have shown that an audience bases their judgment of the quality of a speaker as follows:

Body Language: 55%
Vocal Qualities 38%
Words 7%

Over 93% of your perception as a speaker is from factors other than what you say!


Eye contact

The eyes communicate powerful cognitive messages. Pre

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Listen to Off-Year Issue Campaigns To Help Form Your Election Message

Michael Cohen



In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now.  Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away.  Remember, voters always remember your positions and so do your opponents.

Background

Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform.  A relatively obscure group, Health Insu

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Distributed Campaigning

Benjamin A. Katz

Politics & the Internet in 2004

In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.

However, 2004 also saw the emergence of a powerful new set of web-based tools that I have come to call Distributed Campaigning. While these second-generation Internet tools could eventually prove even more valuable than on-line fundraising, they also have the potential to inflict serious damage to a campaign.

What is Distributed

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Running A Campaign FAQ

Jenifer Broadbent

You’ve already done the heavy lifting of deciding to manage a campaign.  Good for you! Now comes the hard part – hiring. This is not meant to serve as a “Campaign How-To”, this is more of an “Campaign FAQ”. We figure you’ve come this far and found us, you must know enough, but maybe need some guidance.  

The planning sequence of running a campaign starts off with hiring the right people. All political campaigns should have the following: Political Consultant, Campaign Manager, Fundraiser, Treasurer, Volunteer Coordinator and lots and lots of volunteers.

Q: <

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Creating the Modern Campaign

Benjamin A. Katz

Ten years ago, there was a legitimate question of whether the Internet had a role to play in political campaigns. That question has been decided. The Internet is here. Nearly 80% of Americans use email. Over half of US homes have broadband connections and wireless access is common and growing. As for political campaigns, the Internet has been accepted. Asking if a campaign uses email is now nearly as absurd as asking if they use the telephone. The question is not if they're using the Internet, but what elements are they using, how much do they use it, and what's working for them? During the 20

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