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Featured Articles From Our

CampaignGuide
 

Negative Campaigning

William S. Bike

Negative Campaigning 

Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.

Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.

Going Negative: Why and How

Campaigns & Elections reported that Cathy

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Five Team Members Every Campaign Needs



One of the most important parts of any campaign organization is the campaign team those individuals that the candidates relies on to carry the campaign to victory. While all campaigns are different, and thus have different needs when it comes to campaign organization,  there are five positions that must be filled on any campaign, no matter how small.

Some campaigns may be small enough that one person can serve in two of the positions, but each job must be done and done right. Whether the job is filled by a paid staff member or a volunteer, each of the following job

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Blueprint for an Insurgent Campaign

William S. Bike

Incumbents always have held an advantage in elections, but that advantage has now become practically insurmountable. Over 90 percent of incumbent Congressional candidates are re-elected every two years. Percentages among incumbents farther down on the ballot sometimes are even higher, as often nobody even bothers to run against incumbent State Senators, State Representatives, and City Councilmen. 

It would be good for everyone, however--even supporters of these incumbents--if competitive elections were restored. Because competitive elections make all candidates, even the winners, more

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Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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Effective Speaking for Candidates

Randall P. Whatley

Whether you are participating in a debate, at a community forum or communicating with the media, your most important objective should be to make your point clear and memorable. 

The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:

1) Speaking well is not necessarily the same as writing well. When speaking, use the verbal colon to draw attention to your main point and create a sound bite.


Example:

You would write,


The important point I want to make is that de

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