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Featured Articles From Our

CampaignGuide
 

Making Your Speech Count

Randall P. Whatley

Pointers for Making a Great Presentation! 

Studies have shown that an audience bases their judgment of the quality of a speaker as follows:

Body Language: 55%
Vocal Qualities 38%
Words 7%

Over 93% of your perception as a speaker is from factors other than what you say!


Eye contact

The eyes communicate powerful cognitive messages. Pre

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Not All Elections End on Election Day

Jim L. Burdge



The Saga of a Lost Campaign Being Won 

As campaign consultants we must offer our clients more than just the usual fare of voter targeting, issue research, polling, message crafting, and all the nuts and bolts of campaigning.

We must be aware of the election laws and the procedures used by local election officials to conduct the elections and enforce these laws. In close elections, the consultant must be ever vigilant for anomalies and obvious changes in voter patterns on a precinct-by-precinct basis.

A case in point is a recent elect

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So you want to Run for Office?

Christopher Crotty

Is there a local issue that has you hopping mad? Think you can do a better job than the people who represent you? Dont just sit there - help fix the problem by running for office.

Whether youre seeking a seat on the local school board or a term as U.S. President, running for office is a challenging endeavor. Being successful requires careful attention to detail, a rigorous schedule, and a lot of volunteers who believe in you.
 
1) Choose the office you want to run for. While the idea of being President may be tempting, its always best to start on a local or state level

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Candidates Must Take Business Approach To Run Successful Political Campaigns



Former Senator Alan Simpson once said that most campaigns for office start with a couple of friends, sitting around a table drinking beers.  While this may be the way most campaigns start, they shouldn't stay that way for long.  Too often, local candidates think that the best way to run a campaign is to get some friends involved and the campaign will fall into place on its own.  While some of these types of campaigns win, most lose.  In order to succeed, every campaign, even the most local, most take a business like approach to winning elections.

Plan First, Cam

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The Role of the Campaign Treasurer

Nancy Haley
Lori Le Jacobs

Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.  

Not any longer! The state Fair Political Practices Commission is currently updating its Manuals A-F, and in the process has created separate manuals for statewide candidate committees and local candidate committees. In San Diego County, where we are based, both the City of San Diego and

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Tilting the Playing Field: Voter ID & Turnout

Jim Ross

It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.”  That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it.  For Gavin Newsom’s mayoral campaign we did something about turnout. 

In December of 2003 while managing Gavin Newsom’s mayoral race we identified the need to effect turn-out in his favor in order to win the election.  San Francisco’s mayoral elections are traditionally close and ver

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