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There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li
Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.
Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.
Campaigns & Elections reported that Cathy
When it comes to national talk radio, conservatives are king…
--Philadelphia Daily News, May 8, 2002*
Conservative political commentators are not just the majority on talk radio--they monopolize it. It's easy to rattle off a list of celebrity conservative radio commentators: Rush Limbaugh, Bill O'Reilly, G. Gordon Liddy, Neal Boortz, Mike Gallagher, Matt Drudge, Bob Dornan, Michael Reagan, Oliver North, Michael Medved, Bob Grant, Ken Hamblin, Pat Buchanan, Sean Hannity, Michael Savage--and the list goes on.
However, it is virtually impossible to name progre
First, the obvious: running a successful campaign is expensive. The legitimacy of a candidate is directly proportional to the size of his coffers. If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle, and end of your campaign. And at every stage in between.
However, as most of us learn from our parents at a very young age, asking for money is not as easy as it sounds. When designing a fundraising strategy, a candidate must consider 1) who to ask, 2) who should be asking, and 3
In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability.
Despite all of these advantages, though, woe to any elected official who is seen as losing touch with the district. This warning applies not only to Congressmen, who can go to Washington and seem