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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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Featured Articles From Our

CampaignGuide
 

The Personal Power of the Pen

Marnie Turman

Ah, the power of the pen! 

A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent.  Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures.  As good as digital, scanned or pre printed signatures on a letters may look, most people can easily tell they were not hand signed.  The written signature also inc

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Campaign 101: Learning from Major Campaigns, Offers Insights into Running Local Elections

Brad Bannon



In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.

By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ‘Election 2004’, it is clear that

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The Most Important Component of The Modern Political Campaign Strategy

Art Murray

We are often asked, What is the most important component of the modern political campaign? 

Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.

However, we believe that the most important aspect of the modern campaign is ”targeting.”  You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate.  And, every fundraising effort will be more successful if you are able to

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Should You Hire a Vendor for Your Voter File?

Brad Blaemire



As a voter file vendor, this is not a new question for us.  In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.

Is this wise?

Like most decisions, nothing is always right or always wrong.  But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.

   1.      Bringing it in-house

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Give Your Volunteers the Tools They Need

Alex Gorman



Picture your volunteer walking through a neighborhood in your district. He's going door-to-door for you, telling people about your campaign, trying to turn them into supporters. Are you preparing that volunteer to get the job done? Does he know anything about the people who live in that next house or is he just knocking on the door and hoping for the best?

Now picture him with a simple clip board, on it are only the addresses of registered voters you want to target. He's coming to 24 Maple Street and knows that Janet Smith lives here. He knows she's 53 and isn't registered to

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Most Wasteful Types of Campaign Spending

Benjamin A. Katz
Jeremy Geltman

Political campaigns cannot afford to waste resources, whether financial, human, or time. An uncoordinated effort will waste all of these directly as well as indirectly through inefficiency. Below are some common examples of wasteful campaign spending, along with advice in how to avoid these situations.

Multiple Databases

Any successful political campaign depends on the collection, maintenance, and dissemination of accurate information in real-time. Too frequently, however, campaigns are run without the foresight to recognize the advantages o

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