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Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.
Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.
Campaigns & Elections reported that Cathy
Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted.
If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.
• Online, you can register a new young voter for $2-10 per registration application.
• By direct mail, you can generate a new registration application for $5-7 per person.
Millennials are defining themselves as a politically engaged, tech-savvy, and diverse generation.
Young volunteers are fueling political campaigns, too. In 2006, campaign strategists for sever
In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now. Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away. Remember, voters always remember your positions and so do your opponents.
Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform. A relatively obscure group, Health Insu
While some politicos still cling doggedly to their well-loved clipboards and broken pencils, those items deserve a more appropriate interment in the Museum of Campaigns Past. Today, you simply must use a database system. It is the lifeblood of your campaign, the one place (ideally) where you will plan events, track fundraising, catalog volunteers, and manage your budget.
There are two things you should keep in mind about database systems. First, you need a good one. Second, you need to use it right. A good tool poorly used is no better than no tool at all. Imagine using your