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BackOffice Campaign Management Software

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

VoterManager Voter Database Software

VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

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Track your constituents, manage requests, check project status and send out information. More >>

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Featured Articles From Our


Five Team Members Every Campaign Needs

One of the most important parts of any campaign organization is the campaign team those individuals that the candidates relies on to carry the campaign to victory. While all campaigns are different, and thus have different needs when it comes to campaign organization,  there are five positions that must be filled on any campaign, no matter how small.

Some campaigns may be small enough that one person can serve in two of the positions, but each job must be done and done right. Whether the job is filled by a paid staff member or a volunteer, each of the following job

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New Media Is Driving Politics Into The Unknown Zone

Joe Rothstein

Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?  

It’s been 30 years since Robert Redford played the role of Bill McKay in “The Candidate,” which accurately represented what was then a whole new political form:

Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation.  That’s the way statewide campaigns and many congressional and municipal races have been run ever since.

But now we are seeing a new formula at work

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Tilting the Playing Field: Voter ID & Turnout

Jim Ross

It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.”  That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it.  For Gavin Newsom’s mayoral campaign we did something about turnout. 

In December of 2003 while managing Gavin Newsom’s mayoral race we identified the need to effect turn-out in his favor in order to win the election.  San Francisco’s mayoral elections are traditionally close and ver

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The Role of the Campaign Treasurer

Nancy Haley
Lori Le Jacobs

Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.  

Not any longer! The state Fair Political Practices Commission is currently updating its Manuals A-F, and in the process has created separate manuals for statewide candidate committees and local candidate committees. In San Diego County, where we are based, both the City of San Diego and

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Professionally OP-Researched Campaigns Are Better Campaigns

Terry Cooper

There are many, many reasons.  Some of the principal reasons relate to this basic fact:  The function of opposition research is to help your campaign communicate how and why you'd be the best candidate the voters could choose to seize the opportunities and solve the problems that confront your jurisdiction. 

When done wrong, opposition research can cause your campaign headaches, including fatal headaches.  Done right, though, opposition research will be a major contributing factor in your victory. 

An election is a choice.<

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What the Internet Teaches Us About Designing Good Direct Mail

Hal Malchow

For years, my firm has been a leading direct mail company for Democratic organizations and candidates.   We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office.   We think we know what we are doing and how to reach voters with a piece of mail.  But this past year, we learned some lessons and we learned them in a surprising place.

The Internet.

Early this year, our firm decided to open an Internet division.   There were a lot of reasons for our decision.   Research showed us that younger voters were i

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