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In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.
However, 2004 also saw the emergence of a powerful new set of web-based tools that I have come to call Distributed Campaigning. While these second-generation Internet tools could eventually prove even more valuable than on-line fundraising, they also have the potential to inflict serious damage to a campaign.
Web 2.0 is a term that gets thrown around a lot. It refers to many different aspects of new technology, although it isnít always clear which pieces of technology are and arenít Web 2.0. In fact, if you have a conversation with different technology advocates, youíll probably get competing definitions and applications.
Basically, Web 2.0 is the idea that the internet can be used to empower people, paired with new technology that allows for more rapid development and faster applications. It allows you to provide tools so that people can develop their own content and make their own connect
In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability.
Despite all of these advantages, though, woe to any elected official who is seen as losing touch with the district. This warning applies not only to Congressmen, who can go to Washington and seem
Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded. Money isn't everything when you run for office -- issues count, name recognition is a major bonus, volunteer manpower is important - but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.
There are ways, however, that under-funded candidates can use to get their message out, to persuade voters and raise their profile. Much lik
While good campaign management software can make it easier to file FEC reports (see
A few simple checks will help keep you out of trouble and avoid the need to file amendments of FEC reports.
When it comes to national talk radio, conservatives are kingÖ
--Philadelphia Daily News, May 8, 2002*
Conservative political commentators are not just the majority on talk radio--they monopolize it. It's easy to rattle off a list of celebrity conservative radio commentators: Rush Limbaugh, Bill O'Reilly, G. Gordon Liddy, Neal Boortz, Mike Gallagher, Matt Drudge, Bob Dornan, Michael Reagan, Oliver North, Michael Medved, Bob Grant, Ken Hamblin, Pat Buchanan, Sean Hannity, Michael Savage--and the list goes on.
However, it is virtually impossible to name progre