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It's election season again. You understand the importance of free media, name recognition, and fundraising potential. You have read about how the Internet has transformed politics and about the importance of a good team of professional consultants.
You have registered with the appropriate election officials. Your family and friends are behind you, and you have even started raising some money. Congratulations, you are officially a candidate, time to hire pollsters, media buyers, general consultants and really get to work.
So, who is making sure al
While some politicos still cling doggedly to their well-loved clipboards and broken pencils, those items deserve a more appropriate interment in the Museum of Campaigns Past. Today, you simply must use a database system. It is the lifeblood of your campaign, the one place (ideally) where you will plan events, track fundraising, catalog volunteers, and manage your budget.
There are two things you should keep in mind about database systems. First, you need a good one. Second, you need to use it right. A good tool poorly used is no better than no tool at all. Imagine using your
In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now. Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away. Remember, voters always remember your positions and so do your opponents.
Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform. A relatively obscure group, Health Insu
The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.
Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.
For any campaign, the three key jobs that must be fulfilled are
How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.
Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.
Following are some tips on choosing the right consultant.
First, interview each candidate the same way. Ask the same questions of each under the same co