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Featured Articles From Our

CampaignGuide
 

Organizing Your Political Campaign

Benjamin A. Katz

The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.  

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.

For any campaign, the three key jobs that must be fulfilled are

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Overcome your Fears & Become a Great Speaker

Randall P. Whatley

All the great speakers were bad speakers at first. - Ralph Waldo Emerson, 1860

You are already a great speaker. You give great presentations every day.

Think about how often you successfully communicate your ideas to loved ones, co-workers, or acquaintances. You make a simple point. You choose language that they understand and to which they can relate. You answer their objections satisfactorily. You close with them agreeing to do something you want them to do. You just employed the great elements of a successful speech.

Then you are asked to speak to 15 people about a s

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Political Campaign Fundraising

Benjamin A. Katz
Mark Rackers

First, the obvious:  running a successful campaign is expensive.  The legitimacy of a candidate is directly proportional to the size of his coffers.  If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle, and end of your campaign.  And at every stage in between.  

However, as most of us learn from our parents at a very young age, asking for money is not as easy as it sounds.  When designing a fundraising strategy, a candidate must consider 1) who to ask, 2) who should be asking, and 3

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Door-to-Door canvassing… gone paperless.

Brian Williams

 

With advances in mobile smart-phone technology being what they are, and the near ubiquity of their adoption, Aristotle’s research and development teams are doing everything they can to render printed walk-sheets a thing of the past.  Powered by our national voter-file distribution platf

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Types of Presentations

Randall P. Whatley

The first step in preparing a presentation is to define the purpose of your presentation.

The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.

1. Informative

Keep an informative presentation brief and to the point. Stick to the facts and avoid complicated information. Choose one of the following organizational structures for an informative presentation:

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Listen to Off-Year Issue Campaigns To Help Form Your Election Message

Michael Cohen



In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now.  Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away.  Remember, voters always remember your positions and so do your opponents.

Background

Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform.  A relatively obscure group, Health Insu

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