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Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral.
Fortunately, there are some common-sense guidelines to help your campaign gain altitude.
This question often goes unasked. In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.
The old axiom, “If you want to be a candidate, find a manager. If you want to be
You’ve already done the heavy lifting of deciding to manage a campaign. Good for you! Now comes the hard part – hiring. This is not meant to serve as a “Campaign How-To”, this is more of an “Campaign FAQ”. We figure you’ve come this far and found us, you must know enough, but maybe need some guidance.
The planning sequence of running a campaign starts off with hiring the right people. All political campaigns should have the following: Political Consultant, Campaign Manager, Fundraiser, Treasurer, Volunteer Coordinator and lots and lots of volunteers.
I am often asked to explain what a political leadership coach is and why it is an emerging specialty within the coaching profession. The practice and art of political leadership coaching is born out of the need to support public leaders as they traverse the highly challenging issues during these polarizing and partisan times.
Political coaches are not pollsters, consultants or strategists zeroing in on the next election plan. Rather, nonpartisan political coaches have a one-on-one relationship with a political candidate or elected official that equips them with the perso
Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign. Early data management technology generally consisted of an alphabetized set of index cards. Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility. Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon
“Show me you love me”
“Show me you love me”
Whether you are participating in a debate, at a community forum or communicating with the media, your most important objective should be to make your point clear and memorable.
The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:
1) Speaking well is not necessarily the same as writing well. When speaking, use the verbal colon to draw attention to your main point and create a sound bite.
You would write,
The important point I want to make is that de