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Featured Articles From Our

CampaignGuide
 

Candidates Must Follow Logical Steps

Holly Robichaud



Every year campaigns start earlier and earlier.  The 2006 mid-term elections were not even over and we had presidential candidates crisscrossing the country meeting potential voters and donors.  The 2008 elections have already seen causalities. 

Senator John Kerry has apparently ended his chances of a comeback with a “botched” joke.  Sen. Evan Bayh announced the end of his candidacy. Others will fall by the wayside after the exploratory committee route they start with shows the route is closed. So it is not premature for many to think about running for re-election to the

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Why Newspapers?

Tom Edmonds



Ten Reasons Why Newspapers Deliver for Political Campaigns 

There was a time when political and issue campaigns could buy 1,000 gross rating points per week of television advertising and be done with it.  But today’s political climate is different.  With so many choices for news and information, reaching voters with your message is becoming more and more challenging.  A diversified marketplace of ideas demands a targeted mix of media to get your message across efficiently and effectively.  Of course, for many campaigns, televisi

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Blueprint for an Insurgent Campaign

William S. Bike

Incumbents always have held an advantage in elections, but that advantage has now become practically insurmountable. Over 90 percent of incumbent Congressional candidates are re-elected every two years. Percentages among incumbents farther down on the ballot sometimes are even higher, as often nobody even bothers to run against incumbent State Senators, State Representatives, and City Councilmen. 

It would be good for everyone, however--even supporters of these incumbents--if competitive elections were restored. Because competitive elections make all candidates, even the winners, more

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Right-Wing Radio Monopoly and the Myth of the Liberal Media

William S. Bike

When it comes to national talk radio, conservatives are king… 
  --Philadelphia Daily News, May 8, 2002*

Conservative political commentators are not just the majority on talk radio--they monopolize it. It's easy to rattle off a list of celebrity conservative radio commentators: Rush Limbaugh, Bill O'Reilly, G. Gordon Liddy, Neal Boortz, Mike Gallagher, Matt Drudge, Bob Dornan, Michael Reagan, Oliver North, Michael Medved, Bob Grant, Ken Hamblin, Pat Buchanan, Sean Hannity, Michael Savage--and the list goes on.

However, it is virtually impossible to name progre

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The Evolving Business of Political Consulting

Raymond D. Strother



There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television.  Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.  

Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li

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The Most Important Component of The Modern Political Campaign Strategy

Art Murray

We are often asked, What is the most important component of the modern political campaign? 

Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.

However, we believe that the most important aspect of the modern campaign is ”targeting.”  You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate.  And, every fundraising effort will be more successful if you are able to

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