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Featured Articles From Our

CampaignGuide
 

Best Practices for your Database System

Benjamin A. Katz
Mark Rackers


While some politicos still cling doggedly to their well-loved clipboards and broken pencils, those items deserve a more appropriate interment in the Museum of Campaigns Past.  Today, you simply must use a database system.  It is the lifeblood of your campaign, the one place (ideally) where you will plan events, track fundraising, catalog volunteers, and manage your budget. 

There are two things you should keep in mind about database systems.  First, you need a good one.  Second, you need to use it right.  A good tool poorly used is no better than no tool at all.  Imagine using your

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Professionally OP-Researched Campaigns Are Better Campaigns

Terry Cooper



There are many, many reasons.  Some of the principal reasons relate to this basic fact:  The function of opposition research is to help your campaign communicate how and why you'd be the best candidate the voters could choose to seize the opportunities and solve the problems that confront your jurisdiction. 

When done wrong, opposition research can cause your campaign headaches, including fatal headaches.  Done right, though, opposition research will be a major contributing factor in your victory. 

An election is a choice.<

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Candidates Must Take Business Approach To Run Successful Political Campaigns



Former Senator Alan Simpson once said that most campaigns for office start with a couple of friends, sitting around a table drinking beers.  While this may be the way most campaigns start, they shouldn't stay that way for long.  Too often, local candidates think that the best way to run a campaign is to get some friends involved and the campaign will fall into place on its own.  While some of these types of campaigns win, most lose.  In order to succeed, every campaign, even the most local, most take a business like approach to winning elections.

Plan First, Cam

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The Personal Power of the Pen

Marnie Turman

Ah, the power of the pen! 

A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent.  Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures.  As good as digital, scanned or pre printed signatures on a letters may look, most people can easily tell they were not hand signed.  The written signature also inc

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Winning Young Voters: Part II

Rock The Vote

TO WIN ELECTIONS TODAY


* Young voters are a huge group: More than one-fifth of the electorate is between 18-29 years of age, a total of 44 million potential voters.
* Young = New: In a close race, new, young voters can make the winning difference.
* They’re Voting: Despite the long-standing conventional wisdom that young adults don’t vote, today’s 18-29 year olds are turning out in large and growing numbers.
* It Works: Young adults can be registered and

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Door-to-Door canvassing… gone paperless.

Brian Williams

 

With advances in mobile smart-phone technology being what they are, and the near ubiquity of their adoption, Aristotle’s research and development teams are doing everything they can to render printed walk-sheets a thing of the past.  Powered by our national voter-file distribution platf

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