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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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Featured Articles From Our

CampaignGuide
 

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Organizing Your Political Campaign

Benjamin A. Katz

The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.  

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.

For any campaign, the three key jobs that must be fulfilled are

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Listen to Off-Year Issue Campaigns To Help Form Your Election Message

Michael Cohen



In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now.  Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away.  Remember, voters always remember your positions and so do your opponents.

Background

Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform.  A relatively obscure group, Health Insu

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Getting the Strong Urge to Run? Get Started Right After Election Day



As we approach yet another Election Day, all politically-minded eyes are focused on this year’s big races.  There are a small number of people, though, who have already begun to look beyond Election Day: next year’s candidates.  For them, while this year’s campaigns are important, the most important campaign, their own, is just beginning. 

Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, “When should I start my campaign?”  The best answer anyone can gi

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How to Run a Political Campaign

Benjamin A. Katz

Running a political campaign is one of the most challenging and exhausting activities possible.  Running a typical campaign will mean 12+ hour long work days for several months. 

On Election Day, either you win, or you and your entire campaign team are fired.  As you approach the final days of the campaign, this creates a huge amount of stress and pressure for success.

While nothing can eliminate the stress of the countdown to Election Day, the proper organ

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Professionally OP-Researched Campaigns Are Better Campaigns

Terry Cooper



There are many, many reasons.  Some of the principal reasons relate to this basic fact:  The function of opposition research is to help your campaign communicate how and why you'd be the best candidate the voters could choose to seize the opportunities and solve the problems that confront your jurisdiction. 

When done wrong, opposition research can cause your campaign headaches, including fatal headaches.  Done right, though, opposition research will be a major contributing factor in your victory. 

An election is a choice.<

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