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Is there a glass ceiling for women in the political consulting industry?
Whenever an article is written about the professional glass ceiling for women, men get jumpy. They defensively point to articles written about women sportscasters interviewing male football players in the locker room, female soldiers fighting along side their male counterparts and wives out earning their husbands. They usually say this with a look on their face clearly saying, “C’mon, what more do you want?”
There are plenty of examples of women succeeding in traditionally male do
Studies have shown that an audience bases their judgment of the quality of a speaker as follows:
Body Language: 55%
Vocal Qualities 38%
Over 93% of your perception as a speaker is from factors other than what you say!
It's election season again. You understand the importance of free media, name recognition, and fundraising potential. You have read about how the Internet has transformed politics and about the importance of a good team of professional consultants.
You have registered with the appropriate election officials. Your family and friends are behind you, and you have even started raising some money. Congratulations, you are officially a candidate, time to hire pollsters, media buyers, general consultants and really get to work.
So, who is making sure al
“Who has the latest version of my High-Dollar Donors spreadsheet?” Does that phrase sound familiar?
Gone are the days where a campaign was run off an ever-expanding collection of spreadsheets and business card catalogues.
Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?
It’s been 30 years since Robert Redford played the role of Bill McKay in “The Candidate,” which accurately represented what was then a whole new political form:
Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation. That’s the way statewide campaigns and many congressional and municipal races have been run ever since.
But now we are seeing a new formula at work