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In many Presidential campaigns, there is one major blunder that is hammered home by the media, and that incident often ends that person’s presidential bid. Some classics: Governor Dukakis wearing a helmet and riding the tank; Senator Muskie crying at a news conference after a newspaper printed derogatory statements about his wife, and the classic, Senator Gary Hart and his playboy antics on that aptly named boat, “The Monkey Business.” This year it was the Howard Dean Iowa pep rally, now dubbed the “I Have a Scream” speech.
Whether you believe Howard Dean
As we approach yet another Election Day, all politically-minded eyes are focused on this year’s big races. There are a small number of people, though, who have already begun to look beyond Election Day: next year’s candidates. For them, while this year’s campaigns are important, the most important campaign, their own, is just beginning.
Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, “When should I start my campaign?” The best answer anyone can gi
Running a political campaign is one of the most challenging and exhausting activities possible. Running a typical campaign will mean 12+ hour long work days for several months.
On Election Day, either you win, or you and your entire campaign team are fired. As you approach the final days of the campaign, this creates a huge amount of stress and pressure for success.
In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.
By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ‘Election 2004’, it is clear that
Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral.
Fortunately, there are some common-sense guidelines to help your campaign gain altitude.
This question often goes unasked. In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.
The old axiom, “If you want to be a candidate, find a manager. If you want to be
Whether you are participating in a debate, at a community forum or communicating with the media, your most important objective should be to make your point clear and memorable.
The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:
1) Speaking well is not necessarily the same as writing well. When speaking, use the verbal colon to draw attention to your main point and create a sound bite.
You would write,
The important point I want to make is that de