Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>
Raise donations online through a free web page tailored for your campaign. More >>
Voter data with hundreds of attributes including voter history, hobbies, contact info and more. More >>
Track your constituents, manage requests, check project status and send out information. More >>
There are many, many reasons. Some of the principal reasons relate to this basic fact: The function of opposition research is to help your campaign communicate how and why you'd be the best candidate the voters could choose to seize the opportunities and solve the problems that confront your jurisdiction.
When done wrong, opposition research can cause your campaign headaches, including fatal headaches. Done right, though, opposition research will be a major contributing factor in your victory.
Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.
• A door knock can boost turnout by about 8 points for about $25 per additional vote.(26)
• A live phone call increases turnout by 3-5 points for $20-26 per additional vote.(27)
• A text message increases turnout by 3-4 points and can be very inexpensive.(28)
• Multiple contacts from a campaign can increase turnout by 10-14 percentage points.(29)
At its essence successful public relations is all about story telling -- and every campaign or non-profit, no matter who they may be, has a great story to tell. It may take a while to identify and massage your campaign’s story and it may also take some practice to refine delivering the messages and preparing for questions, but once you’ve settled on the dimensions of your story and who is best equipped to tell it, then it becomes very important to determine which audiences and supporters you need to influence who needs to hear and understand your story.
As a voter file vendor, this is not a new question for us. In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.
Is this wise?
Like most decisions, nothing is always right or always wrong. But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.
1. Bringing it in-house
Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.
Not any longer! The state Fair Political Practices Commission is currently updating its Manuals A-F, and in the process has created separate manuals for statewide candidate committees and local candidate committees. In San Diego County, where we are based, both the City of San Diego and