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Featured Articles From Our

CampaignGuide
 

Focusing Your Campaign through Polling & Focus Groups

Paul M. Fallon



When every fledgling campaign comes into existence, it soon realizes two important things.  First, the opposing campaign is not the only competition it faces, and second, that having the best qualified candidate doesnt guarantee success.  The primary reasons for both phenomena are essentially the same:  it is getting more difficult to reach people.    As a result, sometimes the campaign that wins isnt always the one with the best candidate, but is the one with the best message and strategy for communicating it!  

Precious dollars,

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How To Hire A Consultant

Gary Gray



Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral. 

Fortunately, there are some common-sense guidelines to help your campaign gain altitude. 

Do you really need someone?

This question often goes unasked.  In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.

The old axiom, “If you want to be a candidate, find a manager.  If you want to be

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FEC Reporting Made Easy (or at least easier), Part I

Benjamin A. Katz

Filing campaign statements with the Federal Election Commission (FEC) or any government agency can be a nerve racking and mentally exhausting experience. Having to itemize nearly every transaction, complete complicated forms and follow obscure rules make reporting a challenging job.

The frequency of reports, rapid turnaround required during election season and requirement for exact reporting makes campaign reporting scary for even the most seasoned professional accountant.

With all of that said, after working for years with many clients, we have come up with some best pract

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The Role of the Campaign Treasurer

Nancy Haley
Lori Le Jacobs

Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.  

Not any longer! The state Fair Political Practices Commission is currently updating its Manuals A-F, and in the process has created separate manuals for statewide candidate committees and local candidate committees. In San Diego County, where we are based, both the City of San Diego and

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What Bill Clinton, Ronald Reagan and You Have in Common

Evan Rosen

There is no such thing as a natural born communicator.  People in the public eye including executives, television hosts, and especially candidates for public office become “naturals” by practicing—and often with the help of a communication coach. 

You’ve probably experienced the wedding or formal occasion in which a favorite relative, let’s call him good ole Uncle Joe, rises and delivers an entertaining toast.  He seems to know exactly what to say and his toasts always resonate with the crowd.  After Good ole Uncle Joe sits down, people whisper perhaps with a tinge

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