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A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.
A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making
Filing campaign statements with the State Elections Board (SEB) or any government agency can be a nerve racking and mentally exhausting experience. Having to itemize nearly every transaction, complete complicated forms and follow obscure rules make reporting a challenging job.
The frequency of reports, rapid turnaround required during election season and requirement for exact reporting makes campaign reporting scary for even the most seasoned professional accountant.
With all of that said, after working for years with many clients, we have come up with some best practices
Is there a local issue that has you hopping mad? Think you can do a better job than the people who represent you? Dont just sit there - help fix the problem by running for office.
Whether youre seeking a seat on the local school board or a term as U.S. President, running for office is a challenging endeavor. Being successful requires careful attention to detail, a rigorous schedule, and a lot of volunteers who believe in you.
1) Choose the office you want to run for. While the idea of being President may be tempting, its always best to start on a local or state level
It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.” That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it. For Gavin Newsom’s mayoral campaign we did something about turnout.
In December of 2003 while managing Gavin Newsom’s mayoral race we identified the need to effect turn-out in his favor in order to win the election. San Francisco’s mayoral elections are traditionally close and ver