Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
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Voter data with hundreds of attributes including voter history, hobbies, contact info and more. More >>
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Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.
Not any longer! The state Fair Political Practices Commission is currently updating its Manuals A-F, and in the process has created separate manuals for statewide candidate committees and local candidate committees. In San Diego County, where we are based, both the City of San Diego and
As a voter file vendor, this is not a new question for us. In fact, we have found our greatest competition is from clients who decide to ďbring the voter file in-houseĒ.
Is this wise?
Like most decisions, nothing is always right or always wrong. But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.
1. Bringing it in-house
In a modern political campaign, the campaign database is the single most important tool. The right database system will allow your campaign to run more efficiently and effectively. A good system will save time, increase the amount of funds raised, improve voter contact and may just make the difference between winning and losing.
With these stakes, the decision regarding a campaign database needs to be made carefully and with a full analysis of the risks involved.
Consider these top 10 mistakes campaigns make in choosing their database system:
I canít e-mail my love. I canít fax you my heart. I canít see your face in cyberspace. I donít know where to start.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didnít even include it under the media chapter, but relegated it to the leadoff item unde
ďWho has the latest version of my High-Dollar Donors spreadsheet?Ē Does that phrase sound familiar?
Gone are the days where a campaign was run off an ever-expanding collection of spreadsheets and business card catalogues.