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Featured Articles From Our

CampaignGuide
 

How to Choose the Right Political Consultant

Randall P. Whatley

How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.

Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.

Following are some tips on choosing the right consultant.

First, interview each candidate the same way. Ask the same questions of each under the same co

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The Making of a Candidate

Mark Proctor

So you want to run for an elected office?  Answering the following questions can help you confirm that running is the right decision for you. 

1) Why do you think you are the best person for the position you seek?

2) Does your immediate family understand that if you are running for an elected office you will be spending many hours away from home during the campaign?

3) Do you have anything in your personal background (public records, credit reports, financial obligations, business or employment experience, etc.) that you would not want to be mad

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Presentation Development

Randall P. Whatley

Audience analysis 

Presentations should always be tailored to your audience. Your knowledge of the audience to which you will speak is an important factor in the success of your presentations. When you understand your audience, their existing knowledge of your topic, and their desires, you can present from their point of view and give examples that relate to their interests. Audiences respond more favorably to presentations they believe are designed for them.

When preparing a presentation, you first need to do an audience analysis by working through the fol

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Best Practices for your Database System

Benjamin A. Katz
Mark Rackers


While some politicos still cling doggedly to their well-loved clipboards and broken pencils, those items deserve a more appropriate interment in the Museum of Campaigns Past.  Today, you simply must use a database system.  It is the lifeblood of your campaign, the one place (ideally) where you will plan events, track fundraising, catalog volunteers, and manage your budget. 

There are two things you should keep in mind about database systems.  First, you need a good one.  Second, you need to use it right.  A good tool poorly used is no better than no tool at all.  Imagine using your

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Blueprint for an Insurgent Campaign

William S. Bike

Incumbents always have held an advantage in elections, but that advantage has now become practically insurmountable. Over 90 percent of incumbent Congressional candidates are re-elected every two years. Percentages among incumbents farther down on the ballot sometimes are even higher, as often nobody even bothers to run against incumbent State Senators, State Representatives, and City Councilmen. 

It would be good for everyone, however--even supporters of these incumbents--if competitive elections were restored. Because competitive elections make all candidates, even the winners, more

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Door-to-Door canvassing… gone paperless.

Brian Williams

 

With advances in mobile smart-phone technology being what they are, and the near ubiquity of their adoption, Aristotle’s research and development teams are doing everything they can to render printed walk-sheets a thing of the past.  Powered by our national voter-file distribution platf

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