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Featured Articles From Our

CampaignGuide
 

Budgeting Your Campaign the Right Way: Building a Business to Go Out of Business

Marty Stone



The budget is the least glamorous, yet most important part of any campaign.  We hear constantly about who’s raised how much but we rarely hear about fundraising’s mirror image – who’s spent how much on what? 

How many times have we seen candidates with fat war chests lose unexpectedly? Sure, the candidate with the most money wins most of the time, but not every time. 

Most of the time when an under funded candidate pulls off an upset, it is not only because that underdog had a better message but also because that candidate spent his or her money more wisely.  As m

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What the Internet Teaches Us About Designing Good Direct Mail

Hal Malchow



For years, my firm has been a leading direct mail company for Democratic organizations and candidates.   We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office.   We think we know what we are doing and how to reach voters with a piece of mail.  But this past year, we learned some lessons and we learned them in a surprising place.

The Internet.

Early this year, our firm decided to open an Internet division.   There were a lot of reasons for our decision.   Research showed us that younger voters were i

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Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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Reputation Management

Bill Patterson

The Newest in Public Relations  

Success does not happen overnight but failure often does.  Critical moments for business and other organizations will never go away, thus the effort to control negative situations continues to become more sophisticated.  “Reputation management” is the newest buzz phrase in the public relations field and for those of us long involved in crisis management, this new phrase seems likely to stick.

In fact, among those who maintain a practice in crisis management, it appears that what we have been doing all along is

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Tilting the Playing Field: Voter ID & Turnout

Jim Ross

It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.”  That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it.  For Gavin Newsom’s mayoral campaign we did something about turnout. 

In December of 2003 while managing Gavin Newsom’s mayoral race we identified the need to effect turn-out in his favor in order to win the election.  San Francisco’s mayoral elections are traditionally close and ver

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Give Your Volunteers the Tools They Need

Alex Gorman



Picture your volunteer walking through a neighborhood in your district. He's going door-to-door for you, telling people about your campaign, trying to turn them into supporters. Are you preparing that volunteer to get the job done? Does he know anything about the people who live in that next house or is he just knocking on the door and hoping for the best?

Now picture him with a simple clip board, on it are only the addresses of registered voters you want to target. He's coming to 24 Maple Street and knows that Janet Smith lives here. He knows she's 53 and isn't registered to

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