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Featured Articles From Our

CampaignGuide
 

Fine Tuning your Presentation

Randall P. Whatley


How to prepare introductions

Often the hardest part of making a presentation is getting started. Once you begin, adrenaline kicks in, you become excited talking about your topic, and you find that the experience is actually enjoyable. Following are five easy ways to begin a presentation.
* Tell a story
* Establish a common bond with the audience
* Directly address your subject
* Illustrate a point
* Use humor Beyond serving to jump-start your presentation, introductions hav

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FEC Reporting Made Easy (or at least easier), Part I

Benjamin A. Katz

Filing campaign statements with the Federal Election Commission (FEC) or any government agency can be a nerve racking and mentally exhausting experience. Having to itemize nearly every transaction, complete complicated forms and follow obscure rules make reporting a challenging job.

The frequency of reports, rapid turnaround required during election season and requirement for exact reporting makes campaign reporting scary for even the most seasoned professional accountant.

With all of that said, after working for years with many clients, we have come up with some best pract

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What Bill Clinton, Ronald Reagan and You Have in Common

Evan Rosen

There is no such thing as a natural born communicator.  People in the public eye including executives, television hosts, and especially candidates for public office become “naturals” by practicing—and often with the help of a communication coach. 

You’ve probably experienced the wedding or formal occasion in which a favorite relative, let’s call him good ole Uncle Joe, rises and delivers an entertaining toast.  He seems to know exactly what to say and his toasts always resonate with the crowd.  After Good ole Uncle Joe sits down, people whisper perhaps with a tinge

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The Role of the Campaign Treasurer

Nancy Haley
Lori Le Jacobs

Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.  

Not any longer! The state Fair Political Practices Commission is currently updating its Manuals A-F, and in the process has created separate manuals for statewide candidate committees and local candidate committees. In San Diego County, where we are based, both the City of San Diego and

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How to Find & Mobilize Young Voters

Rock The Vote

Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted. (18)

If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.

• Online, you can register a new young voter for $2-10 per registration application. (19)
• By direct mail, you can generate a new registration application for $5-7 per person. (20)
• In person – on campus and at events – volunteers can generate new registrations at very little cost

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