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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

CampaignContribution Raise Online Donations
 
VoterListsOnline Accurate Voter Files 24/7
 
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Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Online Advertising

Karen A.B. Jagoda

The two most common elements of an online campaign tend to be e-mail and a Web site with rich media and plenty of interactivity. The third and least developed leg of an online political campaign is online advertising. This article will answer questions about political online advertising strategies and explore how online advertising can target highly desirable audiences during parts of the day that are otherwise impossible to buy or prohibitively expensive.  These “day parts” are subsections of the broadcasting day, used to determine the cost of advertising on a radio or television pr

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Winning Young Voters: Part II

Rock The Vote

TO WIN ELECTIONS TODAY


* Young voters are a huge group: More than one-fifth of the electorate is between 18-29 years of age, a total of 44 million potential voters.
* Young = New: In a close race, new, young voters can make the winning difference.
* They’re Voting: Despite the long-standing conventional wisdom that young adults don’t vote, today’s 18-29 year olds are turning out in large and growing numbers.
* It Works: Young adults can be registered and

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Blueprint for an Insurgent Campaign

William S. Bike

Incumbents always have held an advantage in elections, but that advantage has now become practically insurmountable. Over 90 percent of incumbent Congressional candidates are re-elected every two years. Percentages among incumbents farther down on the ballot sometimes are even higher, as often nobody even bothers to run against incumbent State Senators, State Representatives, and City Councilmen. 

It would be good for everyone, however--even supporters of these incumbents--if competitive elections were restored. Because competitive elections make all candidates, even the winners, more

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Running A Campaign FAQ

Jenifer Broadbent

You’ve already done the heavy lifting of deciding to manage a campaign.  Good for you! Now comes the hard part – hiring. This is not meant to serve as a “Campaign How-To”, this is more of an “Campaign FAQ”. We figure you’ve come this far and found us, you must know enough, but maybe need some guidance.  

The planning sequence of running a campaign starts off with hiring the right people. All political campaigns should have the following: Political Consultant, Campaign Manager, Fundraiser, Treasurer, Volunteer Coordinator and lots and lots of volunteers.

Q: <

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How to Choose the Right Political Consultant

Randall P. Whatley

How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.

Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.

Following are some tips on choosing the right consultant.

First, interview each candidate the same way. Ask the same questions of each under the same co

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Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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