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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

CampaignContribution Raise Online Donations
 
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Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Who Are Young Voters?

Rock The Vote

Millennials are defining themselves as a politically engaged, tech-savvy, and diverse generation.

POLITICALLY ENGAGED
Young adults are taking action on key issues in communities and on campuses all across the country. From the 5,000-person Power Shift summit on climate change in Maryland in 2007 to the 2,000-person march for voting rights in Prairie View, Texas in 2008, young adults arenít sitting on the sidelines of the most important fights Ė theyíre leading them.

Young volunteers are fueling political campaigns, too. In 2006, campaign strategists for sever

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Focusing Your Campaign through Polling & Focus Groups

Paul M. Fallon



When every fledgling campaign comes into existence, it soon realizes two important things.  First, the opposing campaign is not the only competition it faces, and second, that having the best qualified candidate doesnt guarantee success.  The primary reasons for both phenomena are essentially the same:  it is getting more difficult to reach people.    As a result, sometimes the campaign that wins isnt always the one with the best candidate, but is the one with the best message and strategy for communicating it!  

Precious dollars,

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Fine Tuning your Presentation

Randall P. Whatley


How to prepare introductions

Often the hardest part of making a presentation is getting started. Once you begin, adrenaline kicks in, you become excited talking about your topic, and you find that the experience is actually enjoyable. Following are five easy ways to begin a presentation.
* Tell a story
* Establish a common bond with the audience
* Directly address your subject
* Illustrate a point
* Use humor Beyond serving to jump-start your presentation, introductions hav

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The Making of a Candidate

Mark Proctor

So you want to run for an elected office?  Answering the following questions can help you confirm that running is the right decision for you. 

1) Why do you think you are the best person for the position you seek?

2) Does your immediate family understand that if you are running for an elected office you will be spending many hours away from home during the campaign?

3) Do you have anything in your personal background (public records, credit reports, financial obligations, business or employment experience, etc.) that you would not want to be mad

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New Media Is Driving Politics Into The Unknown Zone

Joe Rothstein



Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?  

Itís been 30 years since Robert Redford played the role of Bill McKay in ďThe Candidate,Ē which accurately represented what was then a whole new political form:

Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation.  Thatís the way statewide campaigns and many congressional and municipal races have been run ever since.

But now we are seeing a new formula at work

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