Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>
Raise donations online through a free web page tailored for your campaign. More >>
Voter data with hundreds of attributes including voter history, hobbies, contact info and more. More >>
Track your constituents, manage requests, check project status and send out information. More >>
In a modern political campaign, the campaign database is the single most important tool. The right database system will allow your campaign to run more efficiently and effectively. A good system will save time, increase the amount of funds raised, improve voter contact and may just make the difference between winning and losing.
With these stakes, the decision regarding a campaign database needs to be made carefully and with a full analysis of the risks involved.
Consider these top 10 mistakes campaigns make in choosing their database system:
In 1995, candidate Lamar Alexander announced he was entering the presidential race not at a rally or a press conference, but on the Internet. This action is credited as the beginning of a whole new world of political campaigning. The Jesse Ventura Minnesota gubernatorial campaign of 1998 conquered that world, because Ventura could not have been elected Governor without the Internet.
Now, no candidate can even think of getting elected without a webpage. The question no longer is who has a website, but whose
In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not. You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle
The truism for the 21st Century may well be “the candidate having the best campaign plan, the money to implement it, and the most current technology, will win every election.”
In other words, waging the battle of a c
Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign. Early data management technology generally consisted of an alphabetized set of index cards. Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility. Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon
So you want to run for an elected office? Answering the following questions can help you confirm that running is the right decision for you.
1) Why do you think you are the best person for the position you seek?
2) Does your immediate family understand that if you are running for an elected office you will be spending many hours away from home during the campaign?
3) Do you have anything in your personal background (public records, credit reports, financial obligations, business or employment experience, etc.) that you would not want to be mad
A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.
A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making