Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
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Voter data with hundreds of attributes including voter history, hobbies, contact info and more. More >>
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As a voter file vendor, this is not a new question for us. In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.
Is this wise?
Like most decisions, nothing is always right or always wrong. But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.
1. Bringing it in-house
Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign. Early data management technology generally consisted of an alphabetized set of index cards. Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility. Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon
Want a cleaner, brighter, more readable graphic image for your campaign?
White Letters on a Dark or Contrasting Background are Better, Especially at Night.
Rendering your name in reverse—white against a contrasting bright or dark colored background—makes your name look larger and improves visibility, especially at night. In fact, according to a study by the Outdoor Advertising Institute, reverse messages are up to 40% more visible. That is the reason that Departments of Transportation use white type against dark green or dark brown backgrounds on the
Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted.
If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.
• Online, you can register a new young voter for $2-10 per registration application.
• By direct mail, you can generate a new registration application for $5-7 per person.
So you want to run for an elected office? Answering the following questions can help you confirm that running is the right decision for you.
1) Why do you think you are the best person for the position you seek?
2) Does your immediate family understand that if you are running for an elected office you will be spending many hours away from home during the campaign?
3) Do you have anything in your personal background (public records, credit reports, financial obligations, business or employment experience, etc.) that you would not want to be mad