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Featured Articles From Our

CampaignGuide
 

Using Buttons and Badges Effectively in a Political Campaign

Greg Allison

Political campaigns can be tense and stressful. There is so much to do and often not enough time to do it. If you are a candidate or campaign manager, you should not be without a button maker machine. These machines will help you with some of the most critical areas of your campaign - getting the word out, addressing issues, and rallying support. Not only will buttons help acknowledge the issues and rally support, they will do it inexpensively and that is a word that any campaign manager likes to hear.

Mass mailings and phone campaigns take time and money. Postal rates continue to go u

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Door-to-Door canvassing… gone paperless.

Brian Williams

 

With advances in mobile smart-phone technology being what they are, and the near ubiquity of their adoption, Aristotle’s research and development teams are doing everything they can to render printed walk-sheets a thing of the past.  Powered by our national voter-file distribution platf

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Ol’ Dogs of Politics Versus New Technology

Art Murray



In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not.  You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle 

The truism for the 21st Century may well be “the candidate having the best campaign plan, the money to implement it, and the most current technology, will win every election.” 

In other words, waging the battle of a c

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How To Find & Mobilize Young Voters II

Rock The Vote

Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.

• A door knock can boost turnout by about 8 points for about $25 per additional vote.(26)
• A live phone call increases turnout by 3-5 points for $20-26 per additional vote.(27)
• A text message increases turnout by 3-4 points and can be very inexpensive.(28)
• Multiple contacts from a campaign can increase turnout by 10-14 percentage points.(29)

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Track Your Voters

Alex Gorman



At its core, voter contact isn't complicated. You need to make phone calls. You need to send mail. You and your volunteers need to get out into the street and knock on doors. To do all this right, you need two things: good data and the tools to use it.

A lot of campaign get their data straight from the local registrar. This data is cheap, but it's also unreliable. The local agencies don't usually have the funds to regularly purge the voter rolls to make sure they are fresh and up-to-date. This means that you could be wasting time and money trying to get in touch with voters w

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