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There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li
Former Senator Alan Simpson once said that most campaigns for office start with a couple of friends, sitting around a table drinking beers. While this may be the way most campaigns start, they shouldn't stay that way for long. Too often, local candidates think that the best way to run a campaign is to get some friends involved and the campaign will fall into place on its own. While some of these types of campaigns win, most lose. In order to succeed, every campaign, even the most local, most take a business like approach to winning elections.
The first step in preparing a presentation is to define the purpose of your presentation.
The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.
Keep an informative presentation brief and to the point. Stick to the facts and avoid complicated information. Choose one of the following organizational structures for an informative presentation:
It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.” That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it. For Gavin Newsom’s mayoral campaign we did something about turnout.
In December of 2003 while managing Gavin Newsom’s mayoral race we identified the need to effect turn-out in his favor in order to win the election. San Francisco’s mayoral elections are traditionally close and ver
There is no such thing as a natural born communicator. People in the public eye including executives, television hosts, and especially candidates for public office become “naturals” by practicing—and often with the help of a communication coach.
You’ve probably experienced the wedding or formal occasion in which a favorite relative, let’s call him good ole Uncle Joe, rises and delivers an entertaining toast. He seems to know exactly what to say and his toasts always resonate with the crowd. After Good ole Uncle Joe sits down, people whisper perhaps with a tinge