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Featured Articles From Our

CampaignGuide
 

Winning Young Voters: Part I

Rock The Vote

The question of “how to talk to young voters” is not that different than how to talk to voters in general: talk to them about your plans to tackle the issues they care about, what you’ll do for them and their communities if elected, and ask for their votes.

However, young adults do view issues, politics, and life a little differently than their parents. here are some tips for how to relate:

TALK ABOUT RELEVANT ISSUES
Rock the Vote’s most recent poll of 18-29 year olds(37) found that the issues young voters most want the next president to address are jobs and

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Track Your Voters

Alex Gorman



At its core, voter contact isn't complicated. You need to make phone calls. You need to send mail. You and your volunteers need to get out into the street and knock on doors. To do all this right, you need two things: good data and the tools to use it.

A lot of campaign get their data straight from the local registrar. This data is cheap, but it's also unreliable. The local agencies don't usually have the funds to regularly purge the voter rolls to make sure they are fresh and up-to-date. This means that you could be wasting time and money trying to get in touch with voters w

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Distributed Campaigning

Benjamin A. Katz

Politics & the Internet in 2004

In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.

However, 2004 also saw the emergence of a powerful new set of web-based tools that I have come to call Distributed Campaigning. While these second-generation Internet tools could eventually prove even more valuable than on-line fundraising, they also have the potential to inflict serious damage to a campaign.

What is Distributed

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Candidates Must Take Business Approach To Run Successful Political Campaigns



Former Senator Alan Simpson once said that most campaigns for office start with a couple of friends, sitting around a table drinking beers.  While this may be the way most campaigns start, they shouldn't stay that way for long.  Too often, local candidates think that the best way to run a campaign is to get some friends involved and the campaign will fall into place on its own.  While some of these types of campaigns win, most lose.  In order to succeed, every campaign, even the most local, most take a business like approach to winning elections.

Plan First, Cam

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Campaign 101: Learning from Major Campaigns, Offers Insights into Running Local Elections

Brad Bannon



In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.

By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ‘Election 2004’, it is clear that

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Organizing Your Political Campaign

Benjamin A. Katz

The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.  

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.

For any campaign, the three key jobs that must be fulfilled are

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