Highlights from the CampaignGuide - the Online Campaign Management Journal
FEC Reporting Made Easy (or at least easier)
Benjamin A. Katz
Filing campaign statements with the Federal Election Commission (FEC) or any government agency can be a nerve racking and mentally exhausting experience. Campaign ethics is a hot topic right now.
That's why, drawing from years of experience working with many clients, we have outlined some best practices for staying out of trouble and keeping the FEC happy.
Read more on FEC Reporting Made Easy in our CampaignGuide.
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Organizing Your Political Campaign
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Benjamin A. Katz
The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.
Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.
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Rules of Planning Your Campaign Budget
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Jim Arnold
How Much Should You Spend and How?
Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign. As you begin to prepare a budget you should remember these simple rules.
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Making Your Speech Count
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Randall P. Whatley
Pointers for Making a Great Presentation!
Studies have shown that an audience bases their judgment of the quality of a speaker as follows:
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Ol’ Dogs of Politics Versus New Technology
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Art Murray
In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not. You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle
The truism for the 21st Century may well be “the candidate having the best campaign plan, the money to implement it, and the most current technology, will win every election.”
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The Art & Science of Signs and Graphics
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Jim Fleming
Want a cleaner, brighter, more readable graphic image for your campaign?
White Letters on a Dark or Contrasting Background are Better, Especially at Night.
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