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Featured Articles From Our

CampaignGuide
 

Rules of Planning Your Campaign Budget

Jim Arnold



How Much Should You Spend and How? 

Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign.  As you begin to prepare a budget you should remember these simple rules. 

Rules of Thumb:
* Budget from Election Day backward - most people don’t make up their minds until the last two or three weeks of the campaign. Don’t make the mistake of running out of money just when people are starting to pay att

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How To Find & Mobilize Young Voters II

Rock The Vote

Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.

• A door knock can boost turnout by about 8 points for about $25 per additional vote.(26)
• A live phone call increases turnout by 3-5 points for $20-26 per additional vote.(27)
• A text message increases turnout by 3-4 points and can be very inexpensive.(28)
• Multiple contacts from a campaign can increase turnout by 10-14 percentage points.(29)

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How To Hire A Consultant

Gary Gray



Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral. 

Fortunately, there are some common-sense guidelines to help your campaign gain altitude. 

Do you really need someone?

This question often goes unasked.  In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.

The old axiom, “If you want to be a candidate, find a manager.  If you want to be

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The Most Important Component of The Modern Political Campaign Strategy

Art Murray

We are often asked, What is the most important component of the modern political campaign? 

Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.

However, we believe that the most important aspect of the modern campaign is ”targeting.”  You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate.  And, every fundraising effort will be more successful if you are able to

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Five Team Members Every Campaign Needs



One of the most important parts of any campaign organization is the campaign team those individuals that the candidates relies on to carry the campaign to victory. While all campaigns are different, and thus have different needs when it comes to campaign organization,  there are five positions that must be filled on any campaign, no matter how small.

Some campaigns may be small enough that one person can serve in two of the positions, but each job must be done and done right. Whether the job is filled by a paid staff member or a volunteer, each of the following job

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Did You Win? Stop Celebrating. Time to Start Running for Re-Election



In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability.
 

Despite all of these advantages, though, woe to any elected official who is seen as losing touch with the district. This warning applies not only to Congressmen, who can go to Washington and seem

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