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Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.
Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.
Campaigns & Elections reported that Cathy
“Show me you love me”
“Show me you love me”
The other 99% percent
Presidential candidates, most notably the Dean campaign in 2004 and McCain campaign in 2000, tend to dominate discussions of online campaigning. While Presidential campaigns are often using some of the most exciting technology, these discussions miss the vast majority of online campaigns – those on the Congressional, state and local levels.
Exempting Gubernatorial, Presidential and a few other highly publicized races, most campaigns do not benefit from the free media that drives donors, volunteers and voters to their websites.
In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability.
Despite all of these advantages, though, woe to any elected official who is seen as losing touch with the district. This warning applies not only to Congressmen, who can go to Washington and seem
How to prepare introductions
Often the hardest part of making a presentation is getting started. Once you begin, adrenaline kicks in, you become excited talking about your topic, and you find that the experience is actually enjoyable. Following are five easy ways to begin a presentation.
There is no such thing as a natural born communicator. People in the public eye including executives, television hosts, and especially candidates for public office become “naturals” by practicing—and often with the help of a communication coach.
You’ve probably experienced the wedding or formal occasion in which a favorite relative, let’s call him good ole Uncle Joe, rises and delivers an entertaining toast. He seems to know exactly what to say and his toasts always resonate with the crowd. After Good ole Uncle Joe sits down, people whisper perhaps with a tinge