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Featured Articles From Our

CampaignGuide
 

Blueprint for an Insurgent Campaign

William S. Bike

Incumbents always have held an advantage in elections, but that advantage has now become practically insurmountable. Over 90 percent of incumbent Congressional candidates are re-elected every two years. Percentages among incumbents farther down on the ballot sometimes are even higher, as often nobody even bothers to run against incumbent State Senators, State Representatives, and City Councilmen. 

It would be good for everyone, however--even supporters of these incumbents--if competitive elections were restored. Because competitive elections make all candidates, even the winners, more

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Organizing Your Political Campaign

Benjamin A. Katz

The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.  

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.

For any campaign, the three key jobs that must be fulfilled are

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Most Wasteful Types of Campaign Spending

Benjamin A. Katz
Jeremy Geltman

Political campaigns cannot afford to waste resources, whether financial, human, or time. An uncoordinated effort will waste all of these directly as well as indirectly through inefficiency. Below are some common examples of wasteful campaign spending, along with advice in how to avoid these situations.

Multiple Databases

Any successful political campaign depends on the collection, maintenance, and dissemination of accurate information in real-time. Too frequently, however, campaigns are run without the foresight to recognize the advantages o

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Effective Speaking for Candidates

Randall P. Whatley

Whether you are participating in a debate, at a community forum or communicating with the media, your most important objective should be to make your point clear and memorable. 

The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:

1) Speaking well is not necessarily the same as writing well. When speaking, use the verbal colon to draw attention to your main point and create a sound bite.


Example:

You would write,


The important point I want to make is that de

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The Three Best Ways for Under-Funded Candidates to Get Their Message Out



Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded.  Money isn't everything when you run for office -- issues count, name recognition is a major bonus, volunteer manpower is important - but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.

There are ways, however, that under-funded candidates can use to get their message out, to persuade voters and raise their profile.  Much lik

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The Evolving Business of Political Consulting

Raymond D. Strother



There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television.  Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.  

Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li

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