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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

VoterManager Voter Database Software
 

VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

CampaignContribution Raise Online Donations
 
VoterListsOnline Accurate Voter Files 24/7
 
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Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Top 10 mistakes of Campaign Databases

Benjamin A. Katz

In a modern political campaign, the campaign database is the single most important tool.  The right database system will allow your campaign to run more efficiently and effectively.   A good system will save time, increase the amount of funds raised, improve voter contact and may just make the difference between winning and losing. 

With these stakes, the decision regarding a campaign database needs to be made carefully and with a full analysis of the risks involved.
 
Consider these top 10 mistakes campaigns make in choosing their database system:

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Pennsylvania Gubernatorial Websites Show Importance of Internet Campaigning

William S. Bike


In 1995, candidate Lamar Alexander announced he was entering the presidential race not at a rally or a press conference, but on the Internet. This action is credited as the beginning of a whole new world of political campaigning. The Jesse Ventura Minnesota gubernatorial campaign of 1998 conquered that world, because Ventura could not have been elected Governor without the Internet.

Now, no candidate can even think of getting elected without a webpage. The question no longer is who has a website, but whose

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Ol’ Dogs of Politics Versus New Technology

Art Murray



In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not.  You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle 

The truism for the 21st Century may well be “the candidate having the best campaign plan, the money to implement it, and the most current technology, will win every election.” 

In other words, waging the battle of a c

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Web-based Software in the Political World

Benjamin A. Katz

Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign.  Early data management technology generally consisted of an alphabetized set of index cards.  Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility.  Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon

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The Making of a Candidate

Mark Proctor

So you want to run for an elected office?  Answering the following questions can help you confirm that running is the right decision for you. 

1) Why do you think you are the best person for the position you seek?

2) Does your immediate family understand that if you are running for an elected office you will be spending many hours away from home during the campaign?

3) Do you have anything in your personal background (public records, credit reports, financial obligations, business or employment experience, etc.) that you would not want to be mad

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One Single Idea

Cheryl Katz
Deborah Keltner

A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.

A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making. It is demonstrated by your campaign logo, slogan, website, brochures, and direct mail campaigns. Further, it is demonstrated by the way your staff answers the phones, the way you conduct yourself during public events, and the way you thank donors. It is infused in

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