Newsletter- Setting The New Standard
Table of Contents
Quick Reminders
Product Spotlight
E-filing Your FEC Report
Online Advertising
Get Published!
About Us

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Anitra J. Beruti
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PAC Filer

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Southwestern College Academic Action Group: PAC

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Steve Pierce for Mayor

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Dear Friend,

The new year is coming quickly, and with it time to begin preparing for the 2007 campaign cycle. Now it’s time to find ways to work smarter, not harder.

“It's not the hours you put in your work that counts, it's the work you put in the hours.” - Sam Ewing

Let BackOffice put more work into your hours…what’s more is that it comes with an entire support team at to help you. BackOffice has many time and energy saving features that you may be aware of, but we encourage you to utilize our free unlimited support so you and your staff can learn about all the ways BackOffice can help your campaign run at peak efficiency. If you’ve never used BackOffice see the Product Spotlight section of this newsletter.

In this newsletter you’ll also find tips about Online Advertising as well as helpful tips for e-filing FEC reports. Also, be sure to glance over the Quick Reminders section.

As always, we encourage you to take full advantage of our products and unlimited support, and look forwarding to helping your campaign run more efficiently or time in office more productive.

Quick Reminders

We have a 30 day cancellation notice required for all of our products. If you have questions about this, please call us at 888-217-9600

Get your funds faster if you're using FundRaiser by signing up for direct deposit. Just call our finance department at 888-217-9600 to get set up.

Check out our new political JobBoard, our free service for job seekers and employers alike.

Go To JobBoard >>
Stay In Touch. We would like to stay in touch with you after all of the post-election shuffle. Please click the link below to give us your permanent contact information so we can send you product updates and check in with you from time to time.

Click Here to Send Us Your Permanent Contact Info >>

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Product Spotlight


BackOffice is a complete software package for managing a campaign. Our developers built it from the ground up to address the key issues facing campaigns today and put together a tool that makes running a campaign easier. For example, modern campaigns are often run out of several offices in different locations. Often the treasurer works in one office, the fundraiser in another and the field director in a third. When information comes in, it usually gets entered at least three different times into three different databases.

Triple-entry systems increase the chances of making mistakes and waste the time of campaign staffers. When the fundraiser wants to know whether a donor has sent in his check, she shouldn’t have to ask the treasurer.

Preview how it works >>

BackOffice solves this problem by providing campaigns with a single, web-based system that gives the entire campaign staff immediate access to any information added to the database, whether it’s done by the treasurer, the fundraiser or any other staff member, regardless of location.

Learn more >>

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Tips for E-filing Your FEC Report

Every time a FEC report is due, clients will call about not being able to file their FEC report. This happens because the FEC server which is processing all those FEC reports is becoming overloaded. Since this is a FEC issue, not, we have some recommendations for clients to prevent this from happening.

Start the report at least 2 weeks in advance to check for errors, etc.: If you run and check the report at least 2 weeks in advance, you can resolve errors, add missing items, etc, faster and send off your report before the actual filing due date.

Make sure you have your FEC passwords:Complete does not have the passwords that are issued by the FEC. If you do not have the password, contact your Treasurer since they would have received one.

FEC reports are sometimes due on weekends: Sometimes the FEC report is due over the weekend. If this is the case, keep in mind that the FEC closes at 5:00pm Eastern Standard Time. So any help that you may need from your FEC Analyst, will need to be done by that Friday at 5:00pm EST, before the due date.

FEC report is always due by 12:00pm Eastern Standard Time: Anything past 12:01pm EST is considered late and you are subject to fines by the FEC. Try submitting your e-filing a few hours before the filing deadline time, in case, the FEC server becomes overloaded and prevents you from e-filing your report. This gives you a cushion to still submit the report and not waiting until the eleventh hour.

Amendments can wait:If you are trying to file an amendment before you file the report that is due at the moment, remember you can wait to file those amendments until the next day. This is especially important to remember if the FEC server is having problems. Make your first concern the report due at the moment, and file the amendments the following day when the FEC is not so overwhelmed.

Please remember these are recommendations in efiling your FEC reports and hope to alleviate any extra stress from the filers lives.

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Online Advertising

The two most common elements of an online campaign tend to be e-mail and a Web site with rich media and plenty of interactivity. The third and least developed leg of an online political campaign is online advertising. This article will answer questions about political online advertising strategies and explore how online advertising can target highly desirable audiences during parts of the day that are otherwise impossible to buy or prohibitively expensive. These “day parts” are subsections of the broadcasting day, used to determine the cost of advertising on a radio or television program.

Moreover, online advertising can be used for reinforcement as well as persuasion, by bolstering fund-raising and get-out-the-vote messages received through other media.

Online Advertising Basics

Who used online ads in 2003?

According to Nielsen//NetRatings, Howard Dean and John Kerry were the first Democratic candidates in the 2004 presidential election to advertise online, with John Edwards following their lead a few months later.

In June 2003, Kerry’s campaign placed ads on Yahoo!, asking people to participate in an online primary being held by The Dean campaign followed in August with a series of ads on MSNBC that asked people to sign up to stay connected to his campaign. This particular media buy consisted of two sizes of ads: standard horizontal banners and skyscraper vertical banners. The landing page (the page where they “landed” after they clicked on the ad) include a passionate plea for people to join the Dean campaign by entering their contact information.

In October and November 2003, John Edwards became the predominant online advertiser among the presidential hopefuls., and MSN were among the sites used for by Edwards to help him educate voters about his stand on key issues.

In the 2003 California recall race for Governor, Garrett Gruener led the way with online ads. Gruener, a co-founder of the popular Internet search engine Ask Jeeves, spent nearly $400,000 of his $1 million budget on paid search, online ads and e-mail appeals to gain name recognition and support. He advertised on many of the local California newspaper sites, such as the, (the San Jose Mercury News site) and, a San Diego Union Tribune property. When asked why he advertised online, he said, “I don’t know if it was more effective than TV but we did not have the budget for TV. I know we drove a lot of people to our site.”

Read Full Article >>

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Get Published!

Get your ideas published (and a little bit of Internet publicity for yourself or your consulting firm) by submitting articles to's CampaignGuide. offers our CampaignGuide to provide useful advice from experienced political consultants, with in-depth, insider articles on everything from fundraising to voter contact - and everything in between.

If you are knowledgeable on a campaign related subject and would like to be published on our website, we encourage you to write an article (of any length) and submit it to us for review.

We're looking for articles on the following topics or any related topic you can suggest:

   • Organizing your Political Campaign
   • Creating a Campaign Field Plan
   • Running a Statewide Campaign
   • Writing Campaign Fundraising Letters
   • Dealing with Negative Media

When you submit an article, we include a brief profile about the author, as well as a web linka and contact info for their company (if applicable.) Email us with your articles, ideas or questions at

Learn More >>

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Since 2000 has been providing campaign solutions for fundraising, accounting and contact management, online donation processing, form filing, voter contact, volunteer coordination, and web site administration. The company serves over 800 clients in 26 states, from local-level campaigns through Congressional and statewide races. has become an industry leader in cutting-edge Internet technology for political campaigns. To that end we offer unlimited product training and twenty-four hour emergency support.

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