Staff Pick: Yale Study
Article: Fundraising 101
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In this week's newsletter you’ll find a great Staff Pick for a Yale University study about the effectiveness of different political marketing tactics. You’ll also find our latest Product Updates from this week and an article from our CampaignGuide about Political Fundraising 101.
Product Updates - New Features
1. Extended Permission Levels
New permission levels now allow administrators to control access to Broadcast Communication (emails and faxes) and the Import Queue (data from Public Pages, SiteBuilder, etc). Administrators, to change your staff's settings, go to System > Users, and click 'Modify' next to the person you wish to change.
2. Add Images to Public Pages and Broadcast Emails
The new Stationery Manager allows users to add header and footer images via HTML tags for their Public Pages and Broadcast Emails. If you already have a website, use HTML to link to the images you want. We recommend that only those of you comfortable with HTML use this new feature. Go to Management > Stationeries to check it out.
3. Financial Transactions Descriptions
We've added brief descriptions for each transaction type that appears when you're adding a new transaction. This should help users determine if they are using the correct transaction type during data entry.
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Staff Pick: Yale Study
Yale University's Institution for Social & Policy Studies Website
This week's Staff Pick comes from our company founder and fan of statistics, Ben Katz. He says that political campaigns are often run using a combination of instincts and rumors. Important spending and targeting decisions are often made without solid reasoning. Yale University's Institution for Social & Policy Studies is trying to remedy this. They've conducted a series of scientific studies into such things as the effectiveness of paid and volunteer phone banks, GOTV street signs, direct mail and email.
You can see all their research results here at: http://research.yale.edu/GOTV/.
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Article: Political Fundraising 101
What You Need to Know to Start a Successful Campaign
by Benjamin A. Katz & Mark Rackers
First, the obvious: running a successful campaign is expensive. The legitimacy of a candidate is directly proportional to the size of his coffers. If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle, and end of your campaign. And at every stage in between.
However, as most of us learn from our parents at a very young age, asking for money is not as easy as it sounds. When designing a fundraising strategy, a candidate must consider 1) who to ask, 2) who should be asking, and 3) how to ask.
Read the full article>>
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To see previous newsletters with new feature updates, staff picks, articles and more, go to www.CompleteCampaigns.com/newsletters.asp.
Since 2000, CompleteCampaigns.com has been
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and web site administration. The company serves over 800 clients in 26 states,
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