National Political Study
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Candidate Web Sites As Effective As TV and Cable Ads
Results of two national studies among political consultants and American voters revealed that candidate web sites are almost as effective for reaching loyal base voters as network and cable television ads. In the survey of political experts, 25% of respondents said the candidate’s own web site was effective for communicating with base voters while 26% rated television and cable ads useful. Nearly half of all consultants (46%), reported that the best ways to reach loyal base voters is email, followed by traditional means such as direct mail, events and telephone.
e-Voter Institute and HCD Research conducted the studies to explore the growing use of the Internet for political campaigns.
Read the full article here >>
You can also learn about this and other e-Voter Institute studies online at evoterstore.com.
Staff Pick – PollEverywhere.com
This week’s staff pick was suggested by Jeremy Geltman, our Marketing Coordinator and Newsletter Editor, who recommends this campaign 2.0 tool, PollEverywhere.com. It allows you to ask your supporters and voters a question, which they can respond to via SMS text messaging or the web. PollEverywhere.com was featured on CNN and in the Boston Globe.
They let you try their service with an audience size of up to 30 people for free, but they charge for larger groups. Let us know what you think.
We’d love to hear your content suggestions. If there is a topic you’d like us to cover, email Jeremy Geltman, our newsletter editor, at geltman@CompleteCampaigns.com.
To see previous newsletters with new feature updates, staff picks, articles and more, go to www.CompleteCampaigns.com/newsletters.asp.
Since 2000, CompleteCampaigns.com has been providing campaign solutions for fundraising, accounting and contact management, online donation processing, government filing, voter contact, volunteer coordination, and web site administration. The company serves over 1100 clients in 48 states, from local-level campaigns through Congressional and statewide races.
In 2006 CompleteCampaigns.com was ranked as the best provider of web-based political software by Personal Democracy Forum's user survey. In the same survey in 2007, CompleteCampaigns.com was ranked 1st in all categories: software, service, pricing and overall.
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