Campaign Website Articles
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For this week's newsletter, we thought we'd offer you some advice on campaign websites from a couple of the experts you can find in our CampaignGuide. First, we need to take care of some business and let you know about the new features we've added to our software this week.
New Product Features This Week
New Warning for Saving Transactions
In an attempt to minimize the chances that you'll save over an existing transaction when actually trying to add a new transaction, we've added a new warning. If you click on Save and the individual or organization associated with the transaction has changed, you will receive a warning. We hope this helps ensure more accurate data entry.
Financial Register Search Options
You may now search the Financial Register for transactions based on Deposit # and Check #. Simply go to Financial > Register and change the Search drop down.
2 Helpful Campaign Website Articles
Wasteful Campaign Spending: Cadillac Websites
Websites are not just a worthwhile investment, but a necessity for any campaign success in promoting their candidate, proliferating ideas, and accepting donations. Any campaign without a website is missing a core piece of its communication structure.
That being said, websites can be an expensive investment. So you really need to ask yourself, “What are the things the web can do for me?”, “How can I make those things give me an immediate or very short-term return?”, and finally, “Do I need to pay a company several thousand dollars to develop this site?
Fundamentally a website can act as a brochure for your candidate with photos, biography, philosophies, news articles, press releases, and contact information, but a website is capable of so much more than just a printed brochure.
Real full article >>
Candidate Web Sites are as Effective as TV and Cable Ads
Washington, DC, August 12, 2008
Results of two national studies among political consultants and American voters revealed that candidate web sites are almost as effective for reaching loyal base voters as network and cable television ads. In the survey of political experts, 25% of respondents said the candidate’s own web site was effective for communicating with base voters while 26% rated television and cable ads useful. Nearly half of all consultants (46%), reported that the best ways to reach loyal base voters is email, followed by traditional means such as direct mail, events and telephone.
Real full article >>
We’d love to hear your content suggestions. If there is a topic you’d like us to cover, email Jeremy Geltman, our newsletter editor, at geltman@CompleteCampaigns.com.
To see previous newsletters with new feature updates, staff picks, articles and more, go to www.CompleteCampaigns.com/newsletters.asp.
Since 2000, CompleteCampaigns.com has been providing campaign solutions for fundraising, accounting and contact management, online donation processing, government filing, voter contact, volunteer coordination, and web site administration. The company serves over 1100 clients in 48 states, from local-level campaigns through Congressional and statewide races.
In 2006 CompleteCampaigns.com was ranked as the best provider of web-based political software by Personal Democracy Forum's user survey. In the same survey in 2007, CompleteCampaigns.com was ranked 1st in all categories: software, service, pricing and overall.
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