Voted Best Web-Based Political Campaign Software 2 Years Running
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BackOffice
Campaign Management Software
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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
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VoterManager
Voter Database Software
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FundRaiser
Raise Online Donations
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SiteBuilder
Affordable Campaign Websites
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SiteBuilder makes it easy to make a professional-looking website, with streaming video, signup forms, blogs, and much more. More >>
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CompleteGov
Constituent Management
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Track your constituents, manage requests, check project status and send out information. More >>
CampaignGuide
Campaign 101: Learning from Major Campaigns, Offers Insights into Running Local Elections
Brad Bannon
In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.
By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ‘Election 2004’, it is clear that
Budgeting Your Campaign the Right Way: Building a Business to Go Out of Business
Marty Stone
The budget is the least glamorous, yet most important part of any campaign. We hear constantly about who’s raised how much but we rarely hear about fundraising’s mirror image – who’s spent how much on what?
How many times have we seen candidates with fat war chests lose unexpectedly? Sure, the candidate with the most money wins most of the time, but not every time.
Most of the time when an under funded candidate pulls off an upset, it is not only because that underdog had a better message but also because that candidate spent his or her money mor
Presentation Development
Randall P. Whatley
Presentations should always be tailored to your audience. Your knowledge of the audience to which you will speak is an important factor in the success of your presentations. When you understand your audience, their existing knowledge of your topic, and their desires, you can present from their point of view and give examples that relate to their interests. Audiences respond more favorably to presentations they believe are designed for them.
When preparing a presentation, you first need to do an audience analysis by working through the fol
Focusing Your Campaign through Polling & Focus Groups
Paul M. Fallon
Precious dollars,
Overcome your Fears & Become a Great Speaker
Randall P. Whatley
All the great speakers were bad speakers at first. - Ralph Waldo Emerson, 1860
You are already a great speaker. You give great presentations every day.
Think about how often you successfully communicate your ideas to loved ones, co-workers, or acquaintances. You make a simple point. You choose language that they understand and to which they can relate. You answer their objections satisfactorily. You close with them agreeing to do something you want them to do. You just employed the great elements of a successful speech.
Then you are asked to speak to 15 people about a s
Campaign 2.0: Upgrading your Campaign
Benjamin A. Katz
Web 2.0 is a term that gets thrown around a lot. It refers to many different aspects of new technology, although it isn’t always clear which pieces of technology are and aren’t Web 2.0. In fact, if you have a conversation with different technology advocates, you’ll probably get competing definitions and applications.
Basically, Web 2.0 is the idea that the internet can be used to empower people, paired with new technology that allows for more rapid development and faster applications. It allows you to provide tools so that people can develop their own content and make their own connect