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Featured Articles From Our

CampaignGuide
 

FEC Reporting Made Easy (or at least easier), Part II

Benjamin A. Katz

While good campaign management software can make it easier to file FEC reports (see part I of my article ), there are some things you should do regardless of how good your software is. 

A few simple checks will help keep you out of trouble and avoid the need to file amendments of FEC reports.

1. Read the manual.

The Federal Election Commission offers easy to read guides for political committees of all types:

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Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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Ol’ Dogs of Politics Versus New Technology

Art Murray



In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not.  You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle 

The truism for the 21st Century may well be “the candidate having the best campaign plan, the money to implement it, and the most current technology, will win every election.” 

In other words, waging the battle of a c

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Online Politics is Also Local

Benjamin A. Katz
Cheryl Katz


The other 99% percent

Presidential candidates, most  notably the Dean campaign in 2004 and McCain campaign in 2000, tend to dominate discussions of online campaigning. While Presidential campaigns are often using some of the most exciting technology, these discussions miss the vast majority of online campaigns – those on the Congressional, state and local levels.

Exempting Gubernatorial, Presidential and a few other highly publicized races, most campaigns do not benefit from the free media that drives donors, volunteers and voters to their websites.

For

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Why Newspapers?

Tom Edmonds



Ten Reasons Why Newspapers Deliver for Political Campaigns 

There was a time when political and issue campaigns could buy 1,000 gross rating points per week of television advertising and be done with it.  But today’s political climate is different.  With so many choices for news and information, reaching voters with your message is becoming more and more challenging.  A diversified marketplace of ideas demands a targeted mix of media to get your message across efficiently and effectively.  Of course, for many campaigns, televisi

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Negative Campaigning

William S. Bike

Negative Campaigning 

Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.

Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.

Going Negative: Why and How

Campaigns & Elections reported that Cathy

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