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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

VoterManager Voter Database Software
 

VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

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VoterListsOnline Accurate Voter Files 24/7
 
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Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Campaign 2.0: Upgrading your Campaign

Benjamin A. Katz

Web 2.0 is a term that gets thrown around a lot. It refers to many different aspects of new technology, although it isn’t always clear which pieces of technology are and aren’t Web 2.0. In fact, if you have a conversation with different technology advocates, you’ll probably get competing definitions and applications.

Basically, Web 2.0 is the idea that the internet can be used to empower people, paired with new technology that allows for more rapid development and faster applications. It allows you to provide tools so that people can develop their own content and make their own connect

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The Personal Power of the Pen

Marnie Turman

Ah, the power of the pen! 

A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent.  Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures.  As good as digital, scanned or pre printed signatures on a letters may look, most people can easily tell they were not hand signed.  The written signature also inc

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Tilting the Playing Field: Voter ID & Turnout

Jim Ross

It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.”  That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it.  For Gavin Newsom’s mayoral campaign we did something about turnout. 

In December of 2003 while managing Gavin Newsom’s mayoral race we identified the need to effect turn-out in his favor in order to win the election.  San Francisco’s mayoral elections are traditionally close and ver

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Fine Tuning your Presentation

Randall P. Whatley


How to prepare introductions

Often the hardest part of making a presentation is getting started. Once you begin, adrenaline kicks in, you become excited talking about your topic, and you find that the experience is actually enjoyable. Following are five easy ways to begin a presentation.
* Tell a story
* Establish a common bond with the audience
* Directly address your subject
* Illustrate a point
* Use humor Beyond serving to jump-start your presentation, introductions hav

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Getting the Strong Urge to Run? Get Started Right After Election Day



As we approach yet another Election Day, all politically-minded eyes are focused on this year’s big races.  There are a small number of people, though, who have already begun to look beyond Election Day: next year’s candidates.  For them, while this year’s campaigns are important, the most important campaign, their own, is just beginning. 

Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, “When should I start my campaign?”  The best answer anyone can gi

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