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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

VoterManager Voter Database Software
 

VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

FundRaiser Raise Online Donations
 
SiteBuilder Affordable Campaign Websites
 

SiteBuilder makes it easy to make a professional-looking website, with streaming video, signup forms, blogs, and much more. More >>

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Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

So you want to Run for Office?

Christopher Crotty

Is there a local issue that has you hopping mad? Think you can do a better job than the people who represent you? Dont just sit there - help fix the problem by running for office.

Whether youre seeking a seat on the local school board or a term as U.S. President, running for office is a challenging endeavor. Being successful requires careful attention to detail, a rigorous schedule, and a lot of volunteers who believe in you.
 
1) Choose the office you want to run for. While the idea of being President may be tempting, its always best to start on a local or state level

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Winning Young Voters: Part I

Rock The Vote

The question of “how to talk to young voters” is not that different than how to talk to voters in general: talk to them about your plans to tackle the issues they care about, what you’ll do for them and their communities if elected, and ask for their votes.

However, young adults do view issues, politics, and life a little differently than their parents. here are some tips for how to relate:

TALK ABOUT RELEVANT ISSUES
Rock the Vote’s most recent poll of 18-29 year olds(37) found that the issues young voters most want the next president to address are jobs and

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Distributed Campaigning

Benjamin A. Katz

Politics & the Internet in 2004 

In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.

However, 2004 also saw the emergence of a powerful new set of web-based tools that I have come to call Distributed Campaigning. While these second-generation Internet tools could eventually prove even more valuable than on-line fundraising, they also have the potential to inflict serious damage to a campaign.

What is Dis

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New Media Is Driving Politics Into The Unknown Zone

Joe Rothstein



Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?  

It’s been 30 years since Robert Redford played the role of Bill McKay in “The Candidate,” which accurately represented what was then a whole new political form:

Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation.  That’s the way statewide campaigns and many congressional and municipal races have been run ever since.

But now we are seeing a new formula at work

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Effective Speaking for Candidates

Randall P. Whatley

Whether you are participating in a debate, at a community forum or communicating with the media, your most important objective should be to make your point clear and memorable. 

The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:

1) Speaking well is not necessarily the same as writing well. When speaking, use the verbal colon to draw attention to your main point and create a sound bite.


Example:

You would write,


The important point I want to make is that de

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Organizing Your Political Campaign

Benjamin A. Katz

The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.  

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.

For any campaign, the three key jobs that must be fulfilled are

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